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M Resort & Spa

12300 Las Vegas Blvd S.
Henderson, NV 89044

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Conference Agenda

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Monday, June 7, 2010

2:00 PM - 2:45 PM
Track: Mobile in Practice Track View Track

CASE STUDY: HOW TO BUILD A BUSINESS CASE FOR MOBILE BANKING

Matthew Wilcox, Vice President of E-business and Internet Marketing, ZIONS BANK

  • Justifying expenditure
  • How to determine whether you want to build in-house or outsource
  • What elements are critical to include or not necessarily needed (mobile payments, etc.)

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