The Crowne Plaza
Times Square Manhattan
New York, NY 10019
SAVE THE DATE
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Just added: PRE-CONFERENCE WORKSHOP: IMPROVING ATTACHMENT TO YOUR BRAND THROUGH CHANNEL MIGRATION
Mike Papirio, Senior Client Service Manager, GALLUP
Sean Williams, PhD., Senior Consultant, GALLUP
Many customers transact in a branch but prefer to use self-service channels. Previous attempts to migrate customers have come at a high cost to customer engagement, but this doesnt have to be the case. Migrating transactions by supporting customer preferences not only lowers cost to serve but also can increase engagement with the brand.
*The workshop is an additional fee of $99. Call Glen Van Dusen at (516) 314-0797 to get signed up today. Must be a registered attendee.
AGENDA TOPICS INCLUDE:
- A Conversation About Social Media
- Using Sports Sponsorship to Increase Brand Value
- Scalable Intimacy in a Social World: Bringing Banking Back To Our Core
- Financial Innovation & Behavioral Economics
Message from the Conference Chair:
Oliver Wyman | Financial Services
New regulation, deleveraging, and a difficult macro-environment have conspired to produce a no growth zone in retail financial services. In the 8 quarters since the financial crisis abated, pre-provision net revenue growth for all FDIC-regulated banks has been an astonishing negative two percent (-2%) a trend unprecedented in the modern era of banking.
The bottom line? In an environment like this, for any of us to grow and generate returns that are attractive to shareholders we will need to differentiate our brands and steal market share.
The most creative executives in our industry are tackling this challenge head-on. They are pushing the frontiers of their current marketing, product, and delivery models and where that doesnt work, they are inventing new ones. Strategies they are pursuing include: (...Read More)