SAVE THE DATE

11 Annual Financial Services Marketing Symposium
December 5-6, 2013
Crowne Plaza, New York, NY
VIEW THE CURRENT CONFERENCE SITE

See what attendees had to say on Twitter about the event.

Many customers transact in a branch but prefer to use self-service channels. Previous attempts to migrate customers have come at a high cost to customer engagement, but this doesn’t have to be the case. Migrating transactions by supporting customer preferences not only lowers cost to serve but also can increase engagement with the brand.

*The workshop is an additional fee of $99. Call Glen Van Dusen at (516) 314-0797 to get signed up today. Must be a registered attendee.

AGENDA TOPICS INCLUDE:

• A Conversation About Social Media…
• Using Sports Sponsorship to Increase Brand Value
• Scalable Intimacy in a Social World: Bringing Banking Back To Our Core
• Financial Innovation & Behavioral Economics

Message from the Conference Chair:

Tim Spence Partner Oliver Wyman | Financial Services

Dear Colleague:

New regulation, deleveraging, and a difficult macro-environment have conspired to produce a “no growth zone” in retail financial services.  In the 8 quarters since the financial crisis abated, pre-provision net revenue growth for all FDIC-regulated banks has been an astonishing negative two percent (-2%) – a trend unprecedented in the modern era of banking.

The bottom line?  In an environment like this, for any of us to grow and generate returns that are attractive to shareholders we will need to differentiate our brands and steal market share.

The most creative executives in our industry are tackling this challenge head-on.  They are pushing the frontiers of their current marketing, product, and delivery models – and where that doesn’t work, they are inventing new ones.  Strategies they are pursuing include: (...Read More)