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Banks have never spent more on business intelligence and analytics software than they will this year; IDC Research predicts the business analytics technology market will top $100 billion by the end of 2012. But many banks have no idea how to measure the success of these investments either to build the case before investing or to measure results after.
At this session we'll reveal new research from IDC that outlines a financial benefits model for customer analytics implementations and how banks could increase profits $43M annually by using analytics to:
· Improved consumer marketing: reducing marketing costs, increasing revenue generation and efficiency
· Increased wallet share: increasing products per customer and reducing customer churn
· Reduced default rates
This session will conclude with an interactive discussion of the challenges, and rewards, of using analytics to strengthen customer relationships and examine account-level profitability.
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