Park Hyatt Toronto
4 Avenue Road
Toronto, Ontario M5R 2E8 view map
Featured Speaker
Frank McKeon has more than 25 years financial services industry experience in both marketing and technology. Before joining IBM, Frank held executive positions at two major US financial institutions, where he was responsible for implementing business performance measurement and management solutions. Frank has been a featured speaker at several industry conferences including BAI and AMIFS. He is also a contributing author of the Performance Manager for Banking book which highlights strategies for turning information into higher business performance.
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About the Event
With the dramatic downward shift in consumer bank profits, are the billions of dollars financial institutions are investing in customer analytics really worth it? And if your organization does make an investment in analytics technology, will you be able to quantify the benefits?
Join American Banker and IBM at one of our four Executive Seminars to learn how other financial institutions are leveraging customer analytics – including predictive analytics and social media sentiment -- to improve marketing effectiveness, grow wallet share, and reduce default rates.
Through specific cases study examples, we will show you how banks can increase profits $43M annually. We will also share a new financial benefits model that can help you assess the potential impact of your own targeted investments.
This breakfast event offers a unique opportunity for you to interact directly with IBM banking industry experts. Register today – the event is free but space is limited.
