"...If a bank opts to not support a platform or feature that customers can get elsewhere, accounts could be lost."
Decisions: To support Windows 8 Phone or not. To offer newer and less-tested features, such as photo mobile bill pay, or to wait to let others work out the kinks. To add extra layers of security, and risk making an app harder for customers to use. As the mobile banking market matures and the numbers and types of mobile devices escalate, there are more choices for bank executives, CIOs, product managers and developers to make every day.
These are not easy decisions and they do have consequences.
If a bank opts to not support a platform or feature that customers can get elsewhere, accounts could be lost. But on the other hand, rushing to offer a new app or feature, encountering glitches could alienate a banks customers.
And while there have been exciting developments in mobile payments, banks are largely taking a wait and see approach before investing precious resources into mobile payment models that are still evolving. That doesnt mean banks arent making investments in terms of time and research, and seeking partnerships with tech providers who are changing the way merchants, banks and consumers interact with their mobile devices.
At this year's Mobile Banking and Commerce Summit, we'll be debating all these questions, and assembling a top-notch speaker faculty who will share how they are considering new devices and technologies and speaking with those who have already tested them. This is your opportunity to hear first-hand experiences from a group of your peers about next-generation mobile banking and commerce.
We look forward to seeing you there.
Penny Crosman Editor in Chief, BANK TECHNOLOGY NEWS