Gamification is coming to mobile banking, and to the 6th Annual Mobile Banking and Commerce Summit. This years conference will offer a great overview of how games are being used in financial services and give attendees first-hand experience with mobile gaming as you battle head-to-head with fellow attendees playing Mobile Avengers.
Here's What You Missed on Day One
What Can Bankers Learn from Gamers?
Gamer and futurist Jane McGonigal says that by building gaming techniques into mobile banking and commerce, banks could help relieve their customers' financial anxieties and help them reach financial goals.
Opening Keynote Announced
Gaming's Biggest Advocate,
Jane McGonigal, to Keynote
Todays face of gamification, a future forecaster, NY Times Bestselling author called one of 10 scientists with the best vision for what's coming next and named by Oprah Winfrey as one of the twenty most inspiring women in the world in 2010, Jane McGonigal, will offer the opening keynote presentation at our Mobile Banking Summit.
McGonigals opening keynote will highlight one of this years conference themes: The Power of Gamification. Throughout the conference, attendees will have the opportunity to play a custom-designed mobile game and compete to win more than $2k in prizes.
Jane McGonigal, PhD is a world-renowned designer of alternate reality games or, games that are designed to improve real lives and solve real problems and currently serves as the Creative Director for Social Chocolate, where she is making games powered by the science of positive emotion and social connection.
With a PhD from the University of California at Berkeley in performance studies, Jane has consulted and developed internal game workshops for more than a dozen Fortune 500 and Global 500 Companies, including Intel, Nike, Disney, McDonald's, Accenture, Microsoft, and Nintendo. Watch past videos of presentations and interviews.
About the Summit
Attendees are registering faster than last year, which was our biggest summit ever!
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6th Annual Mobile Banking and
June 10-12, 2012 | Westin St. Francis, San Francisco, CA
Over the past five years nearly 1,500 financial services decision makers and solution providers have chosen our event as the must-attend educational and networking opportunity centered around mobile banking and commerce.
Register Online NOW to join industry trendsetters as we discuss the evolution of the mobile commerce ecosystem, and the elements of best-in-class mobile banking.
Ten Reasons You Should Attend the Summit
1. Learn about coupons, loyalty offers, geo-location services, among many other features that go beyond just basic mobile banking services.
2. Gain insights into tablet banking, and the opportunities it offers to connect with your customers in new and meaningful ways.
3. Learn why marketing on mobile devices needs to be vastly different to be effective and how it shouldn't feel like marketing at all.Click here for more reasons.