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Mobile Avengers

Gamification is coming to mobile banking, and to the 6th Annual Mobile Banking and Commerce Summit. This year’s conference will offer a great overview of how games are being used in financial services and give attendees first-hand experience with mobile gaming as you battle head-to-head with fellow attendees playing Mobile Avengers.

A Letter from the Conference Chair

-...what does the next generation of mobile banking look like? What unique features can a bank offer in its apps that make it stand out from the crowd?"

Dear Colleague,

The ranks of the mobile addicted are growing fast—46 percent of Americans now own smartphones, a number that's expected to hit 50 percent soon. Consumers’ expectations of the kinds of financial services they can access via mobile are being crafted by graphically rich games and sophisticated App Store and Android Marketplace apps.

We've been saying for two years that mobile banking is table stakes. The question is, what does the next generation of mobile banking look like? What unique features can a bank offer in its apps that make it stand out from the crowd? What can banks offer on an iPad or a Kindle Fire to attract new customers and increase loyalty among existing ones?

The mobile payments area, while still in its infancy, is at an even more interesting stage, with competing mobile payment schemes from Isis, Google Wallet, PayPal and others vying to become national standards. While many banks are still watching from the sidelines, a handful have begun partnering with these leaders so that they can maintain a stake in mobile payments. At this event we'll dig deep into the pressing question of what is the right model for mobile payments—what kinds of chips should be used, who should the intermediaries be?

At the 6th Annual Mobile Banking and Commerce Summit, June 10-12 at the Westin St. Francis in San Francisco, we’re bringing innovators and stakeholders in the mobile banking and payments world-including bankers, retailers, telecom companies and payment processors-together to address these and other questions.

We invite you to join us and participate in the discussion.

Sincerely,


Penny Crosman
Editor in Chief,
BANK TECHNOLOGY NEWS
Conference Chairman