IBM Presentation

EXECUTIVE ROUNDTABLE DISCUSSIONS: THE ANALYTICS PAYOFF

Banks have never spent more on business intelligence and analytics applications than they will this year; IDC Research predicts the business analytics technology market will top $100 billion by the end of 2012. But many banks have no idea how to measure the success of these investments either to build the case before investing or to measure results after.

New research from IDC and IBM will reveal the ROI of customer analytics projects, quantifying in detail the benefits banks can expect from their investments.

This session will conclude with moderated roundtable discussions of the challenges, and rewards, of using analytics to strengthen customer relationships, improve marketing response and examine account-level profitability.

Speakers to be announced

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