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Michael Bartlett, Reporter
APR 6, 2009 1:00am ET

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How USA FCU's Branding Campaign Helped 'Spike' Growth

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SAN DIEGO — With his studded collar and fierce name, Spike is not about to back down just because the economy's in flux-just one of the reasons USA FCU chose the 59-pound bulldog to be its official "spokesdog" for the credit union.

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