By acting as a channel for targeted rewards, banks can make themselves more relevant to businesses and increase their leverage in negotiations over fees, sales of core financial products, and participation in emerging mobile payment schemes.
Why You Should Care About Merchant-Funded Rewards
2014 FinTech Rankings
About FinTech Forward
FinTech Forward, a collaboration of American Banker and BAI, brings together the research, media, and event capabilities of bankings top two professional information and education organizations. The initiative includes the annual FinTech Rankings of technology vendors to the financial services industry and new proprietary research and market analysis conducted by BAI and American Banker to identify the forces and trends that are motivating banks technology investment.