Most Consumers Satisfied with Bank Help Desks — Survey

Happy Help Desks: An Industry Line-Up Happy Help Desks: An Industry Line-Up

The vast majority of consumers said they were satisfied with customer service in the financial services industry, according to fourth-quarter data from web-based customer support provider Zendesk. Now find out how banks and other finance companies stack up against other industries.

Real Estate Reigns Real Estate Reigns

The real estate industry earned top marks in Zendesk's 19-industry analysis, with a 96% customer satisfaction rating. First-response time to a customer’s problem, a key indicator for satisfaction, was just 24.8 hours.

IT Satisfies IT Satisfies

The IT and consultancy industry also scored highly: 95% of consumers reported being satisfied with customer support.

Banks Hold Their Own Banks Hold Their Own

The financial services industry tied for fourth place, with 93% of consumers reporting they are happy with customer support, despite a relatively slow response time of 28.6 hours.

Retail Lags Retail Lags

Only 82% of consumers reported being satisfied with customer service in the retail and wholesale industry.

Social Media Struggles Social Media Struggles

Just 78% of consumers reported they were content with the help they received in the social media industry, even though first-response time was a respectable 25.9 hours.

The vast majority of consumers said they were satisfied with customer service in the financial services industry, according to fourth-quarter data from a Zendesk, which provides web-based customer support to a variety of industries.

 

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