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Happy Help Desks: An Industry Line-Up

The vast majority of consumers said they were satisfied with customer service in the financial services industry, according to fourth-quarter data from web-based customer support provider Zendesk. Now find out how banks and other finance companies stack up against other industries.
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Real Estate Reigns

The real estate industry earned top marks in Zendesk's 19-industry analysis, with a 96% customer satisfaction rating. First-response time to a customer’s problem, a key indicator for satisfaction, was just 24.8 hours.
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IT Satisfies

The IT and consultancy industry also scored highly: 95% of consumers reported being satisfied with customer support.
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Banks Hold Their Own

The financial services industry tied for fourth place, with 93% of consumers reporting they are happy with customer support, despite a relatively slow response time of 28.6 hours.
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Retail Lags

Only 82% of consumers reported being satisfied with customer service in the retail and wholesale industry.
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Social Media Struggles

Just 78% of consumers reported they were content with the help they received in the social media industry, even though first-response time was a respectable 25.9 hours.
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