6 Banks that Got Creative to Attract Youngest Customers

Many banks have programs to help children open their first bank accounts (and keep their parents coming back). Following are six banks whose marketing departments have gotten particularly creative in designing their children’s savings programs.

Image: Thinkstock

Home Savings Bank Home Savings Bank

The Albemarle, N.C., bank relies on Kacey the Kangaroo to pitch checking accounts to children. Kids get monthly statements and a t-shirt for signing up.

PyraMax Bank PyraMax Bank

Moola Moose serves as the mascot at PyraMax. The Greenfield, Wis., bank gives kids a plush moose and a birthday surprise.

Honesdale National Bank Honesdale National Bank

The Pennsylvania bank built a program around Dollar the Dragon. Honesdale also gives accountholders a dragon bank and a special club card when they sign up.

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ViewPoint Financial ViewPoint Financial

Rex the Save-A-Saurus represents ViewPoint Financial (VPFG). The Plano, Texas, company encourages boys and girls to collect stamps it issues to turn in for gift cards at stores such as Toys R Us.

Ixonia Bank Ixonia Bank

The Wisconsin bank markets Cashus as the "cool cat in town." Ixonia gives children with a bank and an activity book when they open accounts.

PNC Financial PNC Financial

The Pittsburgh company has partnered with Sesame Street to produce flash cards, a children's activity book and a DVD on the basics of spending and saving. Plus, it is bilingual.

Image: Bloomberg News

Many banks have programs to help children open their first bank accounts (and keep their parents coming back). Following are six banks whose marketing departments have gotten particularly creative in designing their children’s savings programs.

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