RESTON, Va. - Internet Inc., the Reston-based company that owns and operates the Most electronic banking network, has embarked on a month-long promotion designed to generate new debit point of sale usage.
The promotion consists of printed advertisements with $1 and $2 coupons that consumers can redeem when they use their Most debit cards to buy merchandise from participating retailers. Nineteen retailers, including Mobil and Exxon gas stations, are taking part.
Independent consumer research has shown that more than 65% of consumers know about debit point of sale but only 20% have made purchases using a debit card.
