Key, Society to jointly market 401(k)s.

CLEVELAND - Their planned merger is months away, but Keycorp and Society Corp. will soon begin marketing some investment services in tandem.

Three 401(k) retirement-savings plans are among the products to be marketed under an agreement that permits each company to offer various services to the customers and clients of the other. The joint marketing will begin by yearend, the companies said in a press release.

Keycorp's 401(k) product targets companies with fewer than 250 employees. Nine of Keycorp's proprietary mutual funds, known as the Victory Funds, are included as investment options.

Society has separate 401(k) offerings tailored to middle-market and large companies. In both cases, several of the bank's Society Funds are among the investment options.

Keycorp, based in Albany, N.Y., and Society, based in Cleveland, announced their merger plan Oct. 4. The deal, which is subject to shareholder approval, is expected to close about March 31.

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