Short Takes: Fifth Third Chooses Custody Marketer

Fifth Third Bank, Cincinnati, promoted Hugh Herndon 4th to market the bank's custody services to mutual fund, insurance, and brokerage companies.

Mr. Herndon joined the $5 billion-asset banking company in September from Investors Fiduciary Trust Co., Kansas City. He had worked there seven years, most recently as division manager but also as a marketer.

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