Card Enhancement Adds Personal Finance Services

CardMember Publishing Corp., Stamford, Conn., is marketing a credit card enhancement, MoneyMaster, that it said allows issuers to offer cardholders a customized package of personal finance information, services, and discounts.

MoneyMaster features the Tax Preparer's Network, which provides access to 1,000 preparers and a national discount program; Mortgage Services, which includes a mortgage appraisal; Retirement Planning and Estate Program, which contains a do-it-yourself will and estate kit; Personal Financial Management Services, which provides members with finance magazines, updated reference library for investment topics, and a complete forms library.

The company said the fee-based service offers a 30-day trial period and a full-year money-back guarantee of the cardholder's annual membership.

Started in 1989, the company serves more than two million customers and seven of the top 10 credit card issuers.

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