Short Takes: Coverdell Offers Help Marketing Life Insurance

An Atlanta marketing company believes it can help banks crack the retail life insurance market.

Coverdell & Co. this month began offering banks a program that zeros in on significant consumer undertakings, like college loans, home mortgages, marriages, or births. These events will trigger direct mail packages from the bank, acknowledging the development and offering financial security through life insurance.

The Coverdell program will target customers between the ages of 25 and 49 who have household incomes of less than $75,000.

"This is typically the largest, most under-insured and under-serviced segment of the bank's customer base," said Michael D. Levison, Coverdell's chief executive officer. - Compiled by Karen Talley

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