Cards briefs: Visa Touts Debit Service In Mid-Atlantic Region

SAN FRANCISCO - Visa has completed a month-long marketing campaign in the District of Columbia, Maryland, and Virginia for Interlink, its on-line debit service.

The campaign featured radio and newspaper advertising along with posters at participating merchant stores. It was supported by First Union, NationsBank, Crestar Bank, and NASA Federal Credit Union, which have issued a combined 1.5 million Interlink cards in the region.

Merchants accepting Interlink there include Magruder's, Mobil Oil, Shoppers Food Warehouse and Shoppers VClub, Weis Markets, and Safeway.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER