Card Briefs: Nynex Hires Amex Exec to Develop Products

NEW YORK - Nynex, the regional Bell company serving New York and New England, has recruited a charge card marketer for its new products area.

Amy McIntosh, who was senior vice president of marketing in the consumer card group at American Express Co., joined Nynex as assistant vice president of product management. Nynex said she will be responsible for design and development of new products and the management of an existing product line that includes a cobranded credit card with Bank of New York.

Ms. McIntosh joined American Express in 1983 as director of business development marketing. She worked in the small-business corporate card and travelers check groups, as well as in the business, retail travel businesses, and corporate card operations.

Most recently she was responsible for consumer loyalty strategies and product development to expand the green, gold, and platinum charge card businesses in the United States.

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