Card Brief: Amex Ups 'Rewards' For Holiday Card Use

will earn double points for purchases made at 20 retailers through Dec. 15. The "twice as nice" promotion, which began Nov. 13, is an extension of American Express' Membership Rewards initiative, which gives consumers one point for every dollar spent on eligible cards. Points are redeemable for items such as gift certificates, retail merchandise, gourmet foods, and travel opportunities. American Express cited a survey by AB Research Associates in Danbury, Conn., which indicated that 58% of this year's holiday shoppers expect to spend more than $600 on gifts, with another 37% spending $1,000 or more. Participating merchants in the promotion include Filene's Basement, Saks Fifth Avenue, Fortunoff, and Tower Records.

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