Card briefs: MasterCard to Sponsor Soccer News Program

PURCHASE, N.Y. - MasterCard, a 1998 World Cup sponsor, said Worldwide Television News will air the "MasterCard Global Soccer Report" through the finals in Paris in July 1998.

The MasterCard-sponsored program will be transmitted via satellite to more than 1,000 subscriber broadcasters and cable networks worldwide. WTN's clients include ABC, CBS, the British Broadcasting Corp., Fujisankei and NHK of Japan, ARD and ZDF of Germany, and TV Globo of Brazil.

MasterCard aired its first feature following the preliminary draw for the World Cup, in which soccer legends Pele of Brazil and Sir Bobby Charlton of England assessed the pairings.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER