Card Briefs: U.S. Wireless Gets 550 Orders for New Device

BOULDER, Colo. - U.S. Wireless Data Inc. has received initial orders for 550 of its POS-50 units from several of the major independent sales organizations that deploy credit card terminal equipment and processing services for merchants.

The POS-50 is a wireless point of sale terminal that uses cellular technology to obtain on-line electronic authorizations for card transactions.

Late last year, U.S. Wireless embarked on an aggressive marketing strategy targeting five major accounts. During the past six weeks, two of those independent sales organizations reportedly placed stocking orders; another is in final testing stages in anticipation of placing a stocking order; one has rolled out literature and pricing to its sales force and expects to stock the unit after an initial trial sales period; and the fifth is test-marketing with a mass mailing to their customers.

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