Card Briefs: 1st USA Unit Completes $170M Gensar Buyout

First USA Paymentech Inc. said it has completed its $170 million purchase of Gensar Holdings Inc. and its subsidiaries Gensar Technologies Inc. and FirstNet.

Gensar, in Tampa, is one of the nation's largest electronic draft capture and authorization services. It processed 300 million transactions for 120,000 merchant locations nationwide last year.

Paymentech, a subsidiary of First USA Inc., processes merchant credit card transactions and is an issuer of commercial cards to businesses. It is the third-largest credit card transaction processor in the United States, handling nearly 31 billion in sales volume and 574 million transactions for fiscal 1996.

In related company news, First USA Partners, the partnership marketing and business development consultant to First USA Bank, Wilmington, won the American Society of Association Executives' Prima award for affinity marketing with its American Kennel Club credit card program.

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