Smart Bits: 'Virtual Storefront' Marketing Alliance Set

Electronic Card Systems Inc. said it has formed an electronic commerce alliance with Leasecomm, a lessor of credit card equipment to small businesses.

The companies said they will jointly promote the establishment of affordable "virtual storefronts," offering smaller merchants the same commercial opportunities that larger companies are pursuing on the Internet.

Leasecomm, of Waltham, Mass., will jointly offer a secure credit card service, including Web site design, with Los Angeles-based Electronic Card Systems, which specializes in mail-order and telephone-order credit card processing for merchants.

"Our ECS Web Store is a total turnkey package - an all-inclusive approach to doing business on the Net," said Stephen Fine, Electronic Card Systems vice president of sales.

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