A mortgage insurer is offering a service that uses caller ID to help
In a business where all products are pretty much alike, it's the latest
Lenders who sign up for the Republic Mortgage Insurance Co. service put
People who call that number can learn the asking price of the property,
Meanwhile the system has collected their phone numbers, which it
Lenders can use the numbers and the names that go with them to try to
"We're bringing this to lenders to help them do more business," said
"They find it's important to set themselves beyond the competing,
Mr. Nard conceded that people who'd thought they'd called the toll-free
"If you're interested enough in the property, you're probably interested
The system gets high marks from lenders.
"It's helped a lot," said Muna Padgett, a loan officer at World Savings
Realty agents, she said, see the system as a way to sell more homes.
"In the past, we were always asking them for business," Ms. Padgett
She estimated that her company lands one loan application for every five