Card Briefs: Visa USA Plans to Launch Major Promo of Visa Gold

Visa U.S.A. is expected to announce the launch of its largest retail promotion for Visa Gold on Thursday.

The program will run from July 1 to Sept. 30 and will center on several famous streets nationwide, like Rodeo Drive in California, said a spokeswoman at the San Francisco-based card association.

Cardholders can call a toll-free number to obtain a Visa passport detailing discounts and promotions at the selected locations.

Each time cardholders use their Visa Gold, they will be automatically entered in a national sweepstakes.

The grand prize is a $10,000 shopping spree on the street of their choice.

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