Site-Seeing

FIDELITY INVESTMENTS posted an information-packed Web site in November with brokers, bank trust officers, and other investment professionals in mind. They log in with a password to get a rundown of numerous products and services, while laypeople are told to call an "800" number for a Fidelity adviser. The mutual fund giant said 30% of its 50,000 weekly hits are from professionals, the rest from consumers. (www.fidelity.com)

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