On-Line Banking: Home Financial Network Forms Marketing Unit

Home Financial Network Inc. said it has formed HFN Marketing Services to help client financial institutions, particularly those under budget constraints, market their home banking services successfully.

Thomas S. Dittrich, the software company's vice president of marketing, heads the new division. Its services include general marketing consulting, "situation specific" help on product introductions and direct marketing campaigns, and customized long-term marketing programs.

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