Cutting Web Site Costs

Transaction Information Systems, Inc. (TIS), of New York, has developed a new software product that can reduce a bank's Web site development costs while maximizing the site's productivity. Called the HumanActive Integrator, it's a high-volume, middleware system that works with applications ranging from mortgage sales and on-line banking to stock trades and 401(k) management.

National Discount Brokers uses Integrator to make its electronic securities trading system more efficient. "Buyers can view their portfolios, get Reuters price quotes and analysis, and make new trades on a single screen," says Tom O'Hara, chief information officer at the Sherwood Group, Inc., parent of National Discount Brokers.

Alliance Funding, the Montvale, NJ-based mortgage division of Superior Bank of Chicago, is also using the integrator for secure communication of sensitive account information via the Internet to brokers in the field, says TIS President Robert Gold. He says a typical system will cost between $50,000 and $150,00, depending on the number of servers, users and APIs. "The system was built to serve the banking and insurance industries and their need for high performance integrity and security. The integrator, for example, can personalize product delivery by building customer profiles within its own system that determine which services customers are entitled to," says Gold.

Satisfied TIS clients like Sherwood call the system highly reliable and, therefore, cost effective. "It also reduces the cost of developing a Web site because you don't have to develop the architecture to do secure Internet transactions," says O'Hara. Only time will tell if the system will enhance bank produce sales. That will depend on growth in the use of the Internet.

peterson tfn.com

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