Card Briefs: Eaglemark Issuing No-Fee Harley Card

Eaglemark Financial Services Inc. announced the launch of the Harley Davidson Chrome Visa card.

The no-fee card will carry an interest rate of prime plus 9.4%, currently 17.9%.

Total System Services Inc. of Columbus, Ga., has signed a multiyear contract to process transactions for the Harley Davidson card.

An introductory promotion will allow cardholders to qualify for the Harley Dream Sweepstakes, which will give away 52 motorcycles in 52 weeks. In addition, each week 38 contestants will win certificates valued from $25 to $1,000 for redemption at Harley Davidson retail locations.

Each dollar of regular purchases on the card earns one sweepstakes entry. Each dollar charged at participating Harley Davidson locations nets two entries.

Cardholders can personalize the card with a photograph of themselves on a Harley, or they can opt for the chrome-colored version with the Harley Davidson logo.

Eaglemark issues a private-label card for Harley Davidson with 100,000 accounts.

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