Industry Exchange

"Where has technology had the most profound impact on your business this year?"

Mary Alice Taylor

evp, global operations and technology

Citibank

"The greatest impact has been in our drive towards building a consistent and robust electronic capability for our global products and

services, based on growing customer demand. This has been fueled by the proliferations of Web

technology and the accompanying growth of electronic commerce."

Austin Adams

evp, automation and operations

First Union

"Building on our single systems

platform, we have been able to accelerate efforts relative to the Year 2000 and our knowledge-based marketing strategies. ...(We have seen) three- to four-fold increases in the success rate of direct marketing and cross-selling programs because of the precise nature of that data we're able to get about the customer, his behavior and his transactions."

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