Comerica Picks Ohio-Based AgencyTo Handle Its Advertising Campaigns

Comerica Inc. said last week it has hired Fahlgren Inc. to do its advertising.

"Fahlgren understands the unprecedented competition we are facing from bank and nonbank providers of financial services," said Karen Mulvahill, senior vice president of corporate marketing at Detroit-based Comerica.

Both First Union Corp. and Banc One Corp. recently announced the establishment of major national advertising campaigns.

Fahlgren's clients include Ames Lawn and Garden Tools, Florida Tourism, Kroger Corp., McDonald's Corp., Miramax Films, and Twentieth Century Fox Film Corp. Based in Columbus, Ohio, it has nine offices in the Midwest and Southeast.

Comerica, a $34 billion-asset banking company based in Detroit, operates in Michigan, Texas, California, and Florida.

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