In Brief: GreenPoint Takes a Shot With Home Equity Deal

GreenPoint Financial Corp. is launching a full-court press for home equity loans.

The New York thrift is giving borrowers a chance to qualify for a $1 million prize in a shoot-off during halftime at a New York Knicks basketball game.

All applicants-whether approved for a loan or not-will receive a 20,000- mile frequent-flier credit on American Airlines.

The springtime initiative is timed to coincide with the peak home equity lending season in the New York area, a large part of GreenPoint's market.

The ambitious promotion shows just how hot competition is getting in the home equity business, industry experts said.

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