U.S. Bancorp has sued a Nebraska bank, claiming that a television ad
The Minneapolis banking company, which is asking for an unspecified
"It disturbs us that they're using our trademarks and former
"We think it's inappropriate for a company to use it for their own
At issue is a television commercial that ran from late March to the
U.S. Bancorp, formerly First Bank System, became the second-biggest
The ad shows a banker at a desk with a sign that reads "FirstPier"
"Hi, at FirstPier our motto is, 'Jump on board before we get bought,'"
The sign behind him is changed to "Second Bank," and the man says "At,
The bank name is changed again, to "U.N. Bank," and the man is replaced
U.S. Bancorp said the commercial is misleading because no ownership
U.S. Bancorp said First National didn't ask for permission to use
First National executive vice president Charles R. Walker said the $8
"The ad points out our bank hasn't changed its name since 1863," he
Closely held First National also has no intention of selling, he added.
The commercial was created by Bozell Worldwide Inc., which has
U.S. Bancorp, with assets of $70.9 billion, filed its suit last month in