Card Briefs: Visa Launches Smart Card Trial in Taiwan

Visa International said it recently launched the first Visa Cash smart card trial in Taiwan, in association with China Trust Commercial Bank and the DisneyFest entertainment center.

An initial 10,000 cards were prepared for distribution to DisneyFest visitors for use in pay telephones and at points of sale.

China Trust plans to introduce reloadable cash cards later. Visa said other banks in Taiwan may be implementing Visa Cash this year, including Citibank, Taishin International Bank, Standard Chartered Bank, and International Commercial Bank of China.

China Trust and DisneyFest offered a commemorative collectible set of two cards, each valued at about $15. They came in a boxed set selling for about $60.

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