Inside

News Briefs

Cap One, Damark team in membership program; how institutions are using ATMs to deliver customer-centric marketing strategies. p. 4a

Consumer Products

Prepaid phone cards are a clever and affordable method for institutions to gather market intelligence about consumers. p. 14a

Investment Products

An inside look at the strategy behind DLJdirect s move to private labels mutual fund accounts on-line. p. 16a

Small Business

Cendant Strategic Marketing Group, armed with new study results, contends that small businesses will buy packaged financial products. It s devised a package to help institutions capture this market. p. 20a

Product Development

San Francisco s BankAmerica Mortgage is rolling out two mortgage products aimed at lower income, minority and immigrant first-time homebuyers. p. 22a

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