Diners Club has come out with its first advertising campaign in two
The Citicorp-owned travel and entertainment card company is "trying to
The Chicago-based company faces more competition than ever. Its main
In its print campaign, Diners Club highlights its rewards program, Club
The campaign's tag line, "Breaking the Plastic Mold," was developed by
It is the agency's first work with Diners Club.
The former agency, Foote, Cone & Belding, had created the signature line
Mr. Sanders said, "Many of the card companies have larger card bases
At yearend Diners Club had eight million cardholders worldwide and 4.5
Mr. Sanders said Diners Club is well accepted by airlines, hotels, and