Card Brief: Reward Program Firm Offers Visa Gift Card

S&H Citadel Inc., a marketer of debit card reward programs, has introduced a Visa-branded gift certificate card redeemable with 48 merchants.

The company is marketing the "Best of Everything Visa Gift Purchasing Card" as a corporate employee incentive.

The cards are available in denominations of $25, $50, $100, $150, $250, or $500.

Customized amounts are available on orders of 50 or more cards and can be embossed with "Best Wishes," "Thank You," or "Congratulations."

The accounts are not reloadable but can be replaced for an administration fee of $10 if lost or stolen.

Merchants in the program range from Hammacher Schlemmer Stores to Ritz- Carlton Hotels and Resorts.

"We don't have gas stations or grocery stores because we wanted to give consumers things they would not necessarily purchase for themselves," said Bonny Balfanz, marketing services coordinator for S&H Citadel.

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