Card Briefs: First Tennessee Unveils Cobranded MasterCard

First Tennessee Bank of Memphis has introduced a cobranded MasterCard with ServiceMaster, a facilities management company with subsidiaries in house cleaning, pest extermination, and lawn care.

The ServiceMaster Rewards MasterCard gives cardholders rebates of 1% for general purchases and 3% for purchases from ServiceMaster companies, which include Terminix, Merry Maids, and Furniture Medic.

The card has no annual fee and a 5.9% interest rate for the first six months, which jumps to prime plus 7.9% (currently 16.4%). Cardholders can earn rebate points for purchases from companies in what ServiceMaster calls its "Quality Service Network."

ServiceMaster is targeting its nine million U.S. customers, who will receive mail solicitations for the card.

Ralph Rolen, executive vice president and manager of retail credit delivery for First Tennessee, said, "The unique opportunity to earn a wide variety of useful home services-combined with a product priced well below other reward cards-should appeal to many people."

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