CrossLand Mortgage Corp. reports business is thriving at the subprime
Salt Lake City-based CrossLand, which originates more than $1.6 billion
The company had been feeling pressure from its account executives to
OnCall buys loans from brokers and sells bulk pools of loans to other
The parent company wants to start a division with longevity, Mr.
"CrossLand has been around for 100 years. It is not a fly-by-night
Mr. Chrisman projects that the unit will make more than $30 million in
He said, "When we include CrossLand with our own volume, who knows" how
Mr. Chrisman, who had worked for a small California-based lender and for
Part of his job, he said, is to make sure that things don't grow too
"Volume is good," he said, "but if you're unprofitable what difference
OnCall, which has 17 employees, is adding operations staff as it grows,
The unit makes loans through brokers and sells off pools to other
"Given that we're a start-up, we're selling everything," he said, "but
Wholesale subprime rivals have complained of reduced profitability
The margins have been squeezed in the industry lately, Mr. Chrisman
"As long as you don't grow too fast, and keep a careful eye on