Card Briefs: Amex TV Ad Teams Seinfeld, Superman

American Express Co. has introduced a television commercial in which its celebrity spokesman, Jerry Seinfeld, talks with Superman.

The ad debuted Sunday during the National Football League playoffs.

American Express' advertising agency, Ogilvy & Mather, produced the spot using animation supplied by Warner Brothers.

In the ad, Mr. Seinfeld uses his American Express card to pay for Lois Lane's groceries because she has forgotten her wallet.

"Trust and security are two of the American Express brand's most powerful attributes," said John Hayes, executive vice president of Global Advertising for the card company.

"Featuring Jerry Seinfeld with an American Express card that saves the day for him and Superman is a lighthearted way to break through commercial clutter and reinforce the value of the card for everyday use."

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER