Card Briefs: First USA to Cobrand With Retail Promoter

First USA is issuing a cobranded credit card for CoolSavings.com Inc., which does targeted couponing and sales promotions on the Internet.

Cardholders get discounts when buying merchandise-either on-line or in the physical world-from the 60 retailers that are customers of CoolSavings. Those include barnesandnoble.com, CDNow, Chuck E. Cheese's, Dress Barn, Kmart, and Kids 'R' Us.

The CoolSavings card has no annual fee and gives bonus savings at sign- up.

"CoolSavings is committed to providing our members with significant savings before they shop in both traditional off-line retailers and on-line merchants," said Steven M. Golden, the chairman and chief executive officer of the company.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER