Card Briefs: MasterCard in Travel Service Marketing Pact

MasterCard International has signed a marketing deal with the on-line discount travel service 1travel.com.

MasterCard will offer upgrades and discounts on travel packages. Its Web pages will have links to the 1travel.com site.

The travel site provides links to travel agents and information on discount fares and hotels. It maintains a list of quirky articles related to travel, including such recent postings as "Ghanaian food" and "Surviving travel with a cold."

MasterCard put the deal in the context of its "Shop Smart" initiative to promote on-line shopping.

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