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Viewpoints: Changing Industry Requires New Planning Approaches

DEC 23, 1999 2:00am ET

Bankers know that the days are long gone when the offer of a free toaster or trading stamps would entice a housewife to open a savings account with cash from the sugar bowl. Today's customers are more demanding than ever before. They want it all - one-stop shopping, ease of doing business, personal service, low loan rates, high returns, financial planning, bill presentment, on-line services, 24-hour access, and on and on.

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