As both a member of Generation Y and an active communications professional, I find the viewpoints in this article condescending and an inaccurate snapshot of effective marketing.
The suggestions made completely discredit the importance of, and need for, financial education amongst the Gen-Y crowd.
Furthermore, there's no way that Generation Y is going to respond to a text from their bank that says: WOOt ur pymnt all up 2d8.
This mind-set and mentality is why financial institutions are massively failing in terms of connecting with younger consumers. This is not what financial institutions need to be doing.
Kasey Skala, Digital Benjamins
Minneapolis
