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Viewpoint: Better Bets in Data Security

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Established to protect the security and integrity of card payment systems, the Payment Card Industry Data Security Standard is designed to evolve in response to new threats and a changing business environment.

On Oct. 28, the PCI Security Standards Council is set to release an updated version of these standards.

Tokenization versus encryption has been a topic of debate over the past year, but confusion remains around which technology will best enable compliance with the PCI DSS. Additionally, financial organizations must consider which option offers the broadest security and return on investment in the long term.

Tokenization is one of the leading technologies that can protect data and reduce the scope and cost of compliance under the PCI DSS. Tokenization is typically deployed as a centralized service and lends itself to being delivered as a hosted service. The tokenization service receives card data from clients, stores that data in its vault and returns a token, which the client uses as a substitute for the real card data.

Encryption is the other principal choice for protecting sensitive data in a reversible way (the other methods defined by PCI DSS are hashing, truncation and masking, but these are not reversible). The crucial difference relative to tokenization is that with encryption there is no central vault for the sensitive data.

Instead, the data itself is rendered unreadable by an encryption algorithm and encryption key rather than being substituted by an unrelated token. So how do the two technologies compare when it comes to complying with the PCI DSS and beyond?

An important issue to consider is deployment. In this regard encryption is the more flexible of the two.

Tokenization forces a centralized or serviced model, and requires constant online operation for access to the data vault. Encryption can be deployed centrally, with a shared encryption service, but can also be distributed where the encryption processes take place at the point where data is captured or needs to be processed.

By presharing keys to these locations it is possible for remote sites to operate autonomously offline for as long as is desirable. This flexibility is definitely a plus for encryption.

Related to the flexibility of deployment is the issue of sharing sensitive data between sites or between different organizations. Because of its centralized nature tokenized data cannot easily be shared — providing selective access for third parties into the tokenization system presents a huge identity management problem, and adding external connections all but eliminates the scoping benefits.

Scalability is a challenge for all data protection systems — the more data there is to protect and the more places it can be found, the greater the size of the problem. With encryption, the need to protect and manage large numbers of keys can certainly be an issue, but tokenization faces at least a couple of additional challenges.

The practical Achilles' heel to encryption comes with key management.

Companies must ensure that their key management systems are watertight if they are to ensure compliance with the PCI DSS requirements. Once encrypted, information is only readable if the decryption key is available to unlock it. Consequently, the key becomes as valuable as the data it is protecting. This situation can be likened to the security of a home: locking the house increases the security of its contents. However, if the key is then left under the mat, the level of security is compromised.

In the same way, encryption keys need to be stored and managed effectively in order to ensure data is secure. If a company's key management operations are not effective, then they run the risk of losing keys and therefore data permanently — the dreaded "data shredder."

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