= Subscriber content; or subscribe now to access all American Banker content.

N.J. Bank Hits the Streets with Door-to-Door Lending Campaign

The case of Cross River Bank demonstrates how small banks swimming in excess liquidity are getting creative to add loans. The Teaneck, N.J., bank's CEO and senior lenders are walking visiting businesses offer small 0% loans.

To continue, please or subscribe
FREE WEEK
STARTING AUGUST 31ST
  • Full access to banking's most comprehensive daily report
  • Daily, weekly, and topic-based newsletters and alerts
  • Award-winning analysis and insight, focused on bankers' key concerns
No credit card needed
PREMIUM
SUBSCRIPTION
All subscription content plus:
  • Bimonthly industry research reports (including archive)
  • Morning Scan Plus e‑newsletter
Have an account?
SIGN IN HERE
Remember me