Smartphone app software developers beware — more than half of those that have downloaded your apps have uninstalled or outright avoided your wares due to privacy concerns, according to a recent survey conducted by the Pew Research Center's Internet & American Life Project.
Here's the breakdown:
- Of the roughly 88% of American adults who own cell phones, 43% say they have downloaded an app.
- 54% of app users did not even consider installing an app when they discovered how much personal information they were sharing.
- And 30% of those app users said 'fuggedaboutit' and uninstalled an app when they found out how much personal information they were handing over.
- Overall, 57% of all users have either uninstalled or decided not to install an app that shows signs of over sharing.
Indeed, financial services executives are already hyper-aware of users' privacy concerns.
American Express is adamant that it has no plans of ever selling the
"You have to respect, and I think it's extremely important as a competitive differentiator to understand the privacy elements of, all this data and information," said Dan Schulman, Amex's group president of enterprise growth, in a
The survey reports results from interviews with 2,254 people 18 and older conducted this spring, according to a press release. The overall data has a margin of error of plus or minus 2.4%.