Apple Effect Evident at Innovator Gathering

In an era of offer overload, it's nice to see a new product pitched to curb shopaholics' tendencies. The theme of helping people save should gain traction as adoption advances in digital wallets are made. During the Digital Money Unconference, held as a pre-event to Finovate, payment pro attendees spoke about how consumers are hungering for the equivalent of weight watchers for their money.

ImpulseSave certainly is working toward that want — for now. As I tweeted earlier:

See my first day FinovateFall coverage here.