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Valero Choses VeriFone's Paymedia for Secure PumpPay

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VeriFone (PAY) announced Monday that gasoline retailer Valero Retail Holdings has chosen to implement the terminal maker's Paymedia for Secure PumpPay.

The Paymedia add-on gives gas stations the ability to accept new payment types and present advertising on the pump's screens.

"Valero Retail's Corner Store network represents a customer base that is ideal for advertisers and marketers to reach consumers through an interactive digital marketing experience at the pump, and immediately influence purchasing decisions," said Jennifer Miles, VeriFone's executive vice president in North America, in a press release.

VeriFone rolled out the technology in the Spring of 2011.

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FinTech Forward, a collaboration of American Banker and BAI, brings together the research, media, and event capabilities of banking’s top two professional information and education organizations. The initiative includes the annual FinTech Rankings of technology vendors to the financial services industry and new proprietary research and market analysis conducted by BAI and American Banker to identify the forces and trends that are motivating banks’ technology investment.

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