FinTech 100

Valero Choses VeriFone's Paymedia for Secure PumpPay

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VeriFone (PAY) announced Monday that gasoline retailer Valero Retail Holdings has chosen to implement the terminal maker's Paymedia for Secure PumpPay.

The Paymedia add-on gives gas stations the ability to accept new payment types and present advertising on the pump's screens.

"Valero Retail's Corner Store network represents a customer base that is ideal for advertisers and marketers to reach consumers through an interactive digital marketing experience at the pump, and immediately influence purchasing decisions," said Jennifer Miles, VeriFone's executive vice president in North America, in a press release.

VeriFone rolled out the technology in the Spring of 2011.

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The FinTech 100 and the Top 25 Enterprise Companies in FinTech are an annual ranking of the top technology providers to financial services companies worldwide. This special report is a collaboration of the editors at American Banker and Bank Technology News and the analysts and researchers at IDC Financial Insights. The rankings are researched and compiled by IDC Financial Insights. Public relations support is provided by The William Mills Agency.

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